Modern Reads

Digital Magazine Redesign for Modern Reads

Digital Strategy

Visual Language

Content Direction

Website Design

Interactive Style Guide

Project Overview

This project involves the redesign of a digital magazine, aiming to revitalize its user interface and overall user experience. The goal is to make it more appealing, interactive, and user-friendly to cater to a modern readership.

Key Features

The redesign will incorporate a responsive layout, innovative typography, interactive content elements, and improved categorization of articles to ensure easy navigation and an engaging reading experience. The objective is to increase reader retention and attract a broader audience.

Challenge

The existing digital magazine has an outdated design that doesn't resonate with the modern audience. Navigating through articles is cumbersome, and engagement is low due to the lack of interactive elements.

Solution

The challenge is addressed by implementing a responsive design, using innovative typography to make content visually engaging, introducing interactive elements like multimedia features, and categorizing articles effectively for easy navigation. The result is a fresh, reader-friendly magazine that keeps users engaged.

Intersecting Strategy with Design

Through in-depth strategic discovery and integrating our findings into the design process, we told the story of who Modern Read really was. We conveyed the most authentic brand elements to clearly represent Modern Read in each design feature possible. By entirely recreating their logo and establishing a fresh color palette, we brought new energy into Modern Read. We laced their passionate strategy into every avenue of the elevated brand identity to reestablish Modern Read as the truest version that they could be.

The result is a shining testament to the successful fusion of strategy and design, ultimately revitalizing Modern Read's brand identity.